I guess the European taste buds are brought up on that heavier feel to the strong lagers so we're a bit more used to such tastes.
I'm usually a Stella guy myself but I'm liking Kronenberg Blanc right now. Can't stand Hoegaarden though. That stuff makes me hurl! :(
The heavier brew is a lot more common in Europe. I like the lighter ones, lately I've been enjoying Sam addams White Lager. Man that's some good stuff. I've never been a fan of any sam addams until I tried the white lager. wow.