I don't know why this is a hangup for the BFL. If they want more from the refs, they also need to put in more. Their end is the money. More dedication and focus from the refs also means that they need to have the means to make it their focus.
Not really a hard equation to figure out. Maybe someone can draw them a picture
The dumbass sign is not referencing to the post above -- it was just the only emotion I could find with the appropriate expression.