What is the difference between proactive and reactive JABF99? There is none. Both usually are terms that define what a team does to address a deficiency in the personnel. We were deficient in the area of WR, so what did Emery do? He was both proactive AND reactive and went out and traded for Brandon Marshall and drafted Alshon Jeffery. He signed Michael Bush to come in as a backup for Forte and to run the tough yards in short yardage situations.

